Word association with private asset pros

What’s the first thing that comes to mind when you hear these words? Watch private market professionals react under pressure as Citywire puts their gut instincts to the test.

Between the high-level panels and strategic keynotes at PAW ’26,

Jonny Charlton put a line-up of private assets professionals in the hot seat for some rapid-fire word association.

The answers were fast, unfiltered, and gave us a window into what allocators and managers are thinking.

Catch all the best reactions here.